The mission of the University of Montevallo’s licensing program is to protect and promote the Montevallo brand while managing the licensing of Montevallo-branded products.
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University of Montevallo qualifies as a trademark, and every use of the University’s trademarks requires permission from the University Marketing & Communications Office.
The Montevallo licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all the University’s merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. Furthermore, the licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
Montevallo has partnered with CLC to assist in the management of its licensing program. CLC is responsible for the daily administrative activities generated by the program, including processing license applications, coordinating artwork approvals, collecting royalty payments, enforcing trademark infractions and pursuing new market opportunities for the University.
Regardless of the source of funding, products, both with and without UM marks, logos and symbols, produced for the University of Montevallo must be produced by manufacturers and vendors who are a licensee of the University. Please note, this is entirely separate from the state vendor list and the University of Montevallo Business Affairs vendor registration. For a current list of licensed vendors, please email Julie Haggard. For more information on becoming a licensee of Montevallo, visit clc.com/get-licensed.
